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Yokohama Sponsors a Trail at Easter Jeep Safari Week

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Yokohama Sponsors a Trail at Easter Jeep Safari Week

Yokohama Tire Corp. (YTC) is sponsoring the Day Canyon Point Trail during the 50th anniversary of Easter Jeep Safari Week, March 19-27, in Moab, Utah.

Approximately 25,000 to 35,000 off-road driving enthusiasts are expected to attend and participate in the event. Many will also drive the trails where YTC will be part of the festivities, sponsoring the Day Canyon Point Trail in conjunction with the launch of its new Geolandar A/T G015 pickup/SUV tire, which officially goes on sale April 1.

YTC is the official 2016 sponsor for the 70-mile-long Day Canyon Point Trail on March 21, which features sweeping vistas, several shelf ledges, varied terrain and the notorious obstacle Broken Bill Hill. The challenging trail offers views of the Colorado River, Moab Rim and rock formations like the Puppet Show and the Lodges.

“Yokohama is known for producing some of the most innovative tires on the market, and I can’t think of a better way to showcase the Geolandar A/T G015 than in Moab,” says Alan Holtschneider, YTC director of marketing.

According to the Red Rock 4-Wheelers (RR4W), the longstanding organization that runs Easter Jeep Safari Week, sponsoring a trail helps support initiatives that benefit the off-roading community. 

YTC is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

For details on the new tire, read “Yokohama Introduces Geolandar A/T G015.”

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