In Carolinas, 29 Stores Switch from One TBC Retail Brand to Another
About a quarter of all Merchant's Tire & Auto Service Centers have been rebranded NTB Tire and Service Centers. TBC Corp. says the rebranding affects 29 locations in North and South Carolina.
TBC Corp. says more than 80 Merchant's Tire stores remain in place in Maryland and Virginia.
The switch gives NTB more than 480 retail locations across the U.S.
The rebranding initiative included an exterior refresh, interior redesign, and delivery of a fully integrated marketing plan educating customers about the 'New Name, Same Great Service.' Select store locations also received a complete overhaul including a full exterior remodel, TBC says.
“We are pleased with the conversion in the North and South Carolina markets and we are confident our customers will be too,” says Markus Hockenson, senior vice president of retail operations for TBC Corp. “The new NTB locations will continue to offer customers the same excellence in customer service, premier workmanship and value-priced services our customers have come to expect.”