Racing Retail Service Suppliers Wholesale Distribution

Bosch Gives Back on the Track With NASCAR Sprint Cup Series

Order Reprints

Robert Bosch LLC's Automotive Aftermarket North America division is continuing its "Giving Track" program established in 2015, and will contribute $1,000 to a team-specified charity each time one of its sponsored teams scores a 2016 NASCAR Sprint Cup Series victory.

Winning teams from Hendrick Motorsports, Joe Gibbs Racing, Team Penske and Richard Childress Racing are eligible to earn contributions for their selected charities.

So far this season, Bosch has contributed $4,000 to sponsored team charities: $2,000 to the Denny Hamlin Foundation following his back-to-back wins for Joe Gibbs Racing in the Sprint Unlimited and the Daytona 500; $1,000 to the Hendrick Marrow Program following Jimmie Johnson’s win at the Folds of Honor Quiktrip 500; and $1,000 to the Checkered Flag Foundation for Brad Keselowski’s victory for Team Penske in the Kobalt 400.

“Bosch contributed a total of $31,000 to sponsored teams’ charities in 2015," says Tony Pauly, director of advertising and brand management for Robert Bosch LLC, Automotive Aftermarket North America. "With 92% of Bosch held by the philanthropic Robert Bosch Foundation, the “Giving Track” program aligns well with our strong core values. We’re very pleased to raise our partnerships with these fine teams to a higher level – beyond supplying systems and components with the quality and endurance to get them to Victory Lane.”

Bosch involvement in motorsports dates back to the early 1900’s, and it has been equipping NASCAR teams with parts and technical advice since 1991.

Additional information is available online at www.bosch.com.

Related Articles

A Young, 'On the Rise' Tire Dealer Shatters Stereotypes

‘We’re in the Long Game:’ Tire Dealer of the Year Chip Wood Leads Tire Discounters Into the Future

You must login or register in order to post a comment.