Canada's Tirecraft names two new executives

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Tirecraft has named Ray Geleta director of dealer development for Canada and has hired Darrell Sept as director of marketing.

Ray Geleta has been with Tirecraft for over 20 years. “With our continued growth into Central Canada, it became obvious we needed someone with Ray’s experience to focus on these responsibilities,” says David Cosco, president & CEO of Tirecraft.

Sept was national sales manager for Dunlop Tires for four years and, following Goodyear Tire & Rubber Co.'s purchase of the Dunlop brand in 1999, he was an account executive for Goodyear, handling major accounts with national distribution.

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