Kenda Hires Assistant Marketing Manager
Kenda Rubber Industrial Co. Inc.’s automotive division has a new assistant marketing manager. Kellie Szczerbacki will continue Kenda’s brand-building efforts in partnership with its channel partners throughout North America in her new role.
“We are excited to utilize Kellie’s skills to partner with our independent dealers and distributors as Kenda accelerates its PCR and LTR growth with our unique value proposition also offering premium brand radial and bias trailer, turf, lawn and garden, ATV and light industrial tires,” says Brandon Stotsenburg, director of business development.
Szczerbacki joins Kenda with over five years of marketing experience gained from multiple industries including energy efficiency, telecom, and agriculture.
“I am really excited to grow the Kenda brand through our Kenda Traction (associate dealer program) retailers and independent dealers. With several new CUV, SUV, LTR and UHP product launches in 2016, we will have some great profit opportunities for the retailers with a brand that is not offered to every store in local trade areas,” Szczerbacki says.
Founded in 1962, Kenda has 11,000 employees among its operations in Taiwan, China, Vietnam, Indonesia, United States and Germany.
American Kenda Rubber Industrial Co. Ltd., which does business as Kenda USA, is headquartered in Reynoldsburg, Ohio.
For more information on Kenda and its products, visit www.kendatire.com.