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Tenneco's Dealer Loyalty Program Aims to Boost Undercar Service Business

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Tenneco Inc.'s Expert Plus dealer loyalty program provides an all-inclusive package of consumer promotions, trade incentives, free training programs, consumer education materials and point-of-sale merchandising tools.

“The Expert Plus program is a comprehensive dealer loyalty program that aims to help our service partners increase their ride control and emissions control business,” says Sheryl Bomia, North America Aftermarket programs manager for Tenneco.

“We’re passionate about the success of our partners and confident that automotive service professionals receive valuable resources and sales support from Expert Plus throughout the entire year.”

Tenneco says the 2016 Expert Plus membership package includes the popular, profitable Expert Plus “Preferred Consumer” Offers Coupon Book. The coupon book includes 10 offers that allow service professionals to extend a Monroe ride control or Walker emissions control promotional offer beyond a program’s standard period.

As it coincides with the Monroe brand’s 100th anniversary, this year’s program features a Monroe 100th anniversary illuminated sign. The 24-by-18-inch sign incorporates a digital clock for prominent display around the front counter.

The program also provides consumer-based educational materials, such as comprehensive ride control and emissions control flip books to assist in educating consumers about Monroe and Walker products. Each member shop has access to a full calendar of consumer promotions, and can take advantage of free, online technical training programs.

The program includes a complete suite of point-of-sale and merchandising materials, featuring a 20-minute waiting room video, counter mat, fender cover and push/pull decals. Finally, a listing in the “Dealer Locator” section of the Monroe and Walker websites also is a feature of Expert Plus membership.

To enroll in the 2016 Expert Plus program, contact a Tenneco sales representative. The enrollment fee for 2016 is $100.

Tenneco is an $8.4 billion global manufacturing company with headquarters in Lake Forest, Ill., and approximately 29,000 employees worldwide. Tenneco designs, manufactures and markets clean air and ride performance products and systems for automotive, commercial truck, and off-highway original equipment markets, and the aftermarket. Tenneco’s principal brand names are Monroe, Walker, XNOx and Clevite Elastomer.

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