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Bridgestone Names A New Director of Brand Marketing

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Bridgestone Americas Inc. has named Justin Reinke director of brand marketing for Bridgestone Americas Tire Operations LLC (BATO). In his new role, Reinke will lead efforts to strengthen the company’s consumer tire brand-building efforts.

Reinke comes to Bridgestone from Samsung Electronics Co. Ltd., where he was director – refrigeration product marketing. He began his career at Whirlpool Corp., where he spent 12 years in various product marketing and management roles of increasing responsibility. He then served as director – aftermarkets business at SVP Worldwide (Singer, Viking, Pfaff sewing machines).

Reinke replaces Amber Holm, who recently was promoted to vice president of brand marketing, U.S. and Canada, for consumer replacement tire.

“Justin will be a key player for Bridgestone and the consumer tire marketing team,” says Philip Dobbs, chief marketing officer, BATO.

“With his experience in consumer product brand management and track record of driving successful results, I am confident that he will help us continue to strengthen the Bridgestone and Firestone brands on a global level.”

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