Retail

Conrad´s hires ad agency

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Conrad´s Tire Service Inc., Northeast Ohio´s largest family-owned independent tire dealership, has hired Brokaw as its new advertising agency.

"Brokaw´s proven experience in the car care and tire categories makes them the ideal agency to handle this account," says John Turk, Conrad´s CEO and president. "Brokaw understands our business challenges, and as our marketing partner they will help us further differentiate the Conrad´s brand from the large national tire store chains."

Cleveland, Ohio-based Brokaw is developing a comprehensive marketing program that highlights Conrad´s expertise and commitment to customers. The new retail advertising campaign, which will include radio, outdoor and direct mail, is scheduled to launch in early 2005.

Contrad´s has been in business 35 years. With 28 Northeast Ohio locations, it ranks 37th on Modern Tire Dealer´s top 100 independent tire store chains list.

"We look forward to helping Conrad´s grow sales and build their brand, which is founded on honesty, integrity, and unmatched customer service," says CEO and President Bill Brokaw.

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