Retail

SEMA, DAY TWO: SURE introduces new Remington, Summit and Essenza tires

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The introduction of three consumer tires by SURE Tire Co. gave its shareholders a lot to be excited about at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

The three new tires are:

* Remington Emerald LX A/T. Featuring a unique all-terrain design, the SUV tire will be available in four sizes Jan. 1, 2005.

* Summit Trail Climber A/W. The luxury SUV touring tire also will be available in four sizes Jan. 1.

* Essenza 210 Type S/T tire and wheel line. The five-rib tire is available in three H-rated sizes: 285/60R18, 275/55R20 and 285/50R20. There are six complementary wheel sizes.

A new marketing plan featuring a Web site, ads and tire displays has been developed in support of the Essenza 210 Type S/T.

In other SURE Tire news, three Essenza wheel sizes made by Centerline have been added to the Brute XL Off-Road wheel line. Also, the limited tread wear warranty for the S- and T-rated sizes in the Summit Premium Plus II line has been increased from 65,000 to 75,000 miles.

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