Retail

Yokohama´s Advan comes to the U.S.

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Fresh from displaying its Advan line at the Paris Motor Show in France, Yokohama Rubber Co. Ltd. is bringing it to the Specialty Equipment Market Show in Las Vegas.

Advan is Yokohama´s new ultra-high performance tire. It will be showcased by its subsidiary, Yokohama Tire Corp. (YTC), in the "Performance Tires & Wheels sponsored by TIA" show section.

According to the parent company, Advan "is a symbolic brand of Yokohama Rubber, representing the company´s spirit of pursuing high performance."

YTC also will introduce its newest Avid all-season passenger radial tire and new sizes to its Parada line.

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