Maxxis: number five with a bullet
Maxxis has been ranked number five on Interbrand´s 2004 list of Taiwan´s top 10 global brands.
Maxxis, which made the list for the second consecutive year, "increased its brand value by 8% over the last year and is one of just three non-high tech companies in the top 10," according to Maxxis officials.
Interbrand surveyed more than 1,000 companies to compile the list.
Companies were rated on factors that contribute to overall brand value, including marketing, revenue and profit growth, and long-term strategy.