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Bridgestone/Firestone's Ishibashi returns to Japan

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Shu Ishibashi, president of Bridgestone/Firestone North American Consumer Tire Group, has accepted a new assignment with Bridgestone Corp.'s domestic replacement tire sales group.

He returns to Japan on Jan. 1, 2003.

Ishibashi will be responsible for designing and implementing marketing plans and programs for consumer and commercial replacement tires in Japan.

He also will oversee marketing for Bridgestone company-owned stores in Japan.

Ishibashi started working in the United States in 1988 as a member of the Firestone Merger Project.

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