Retail

Cooper puts sizzle in steak promotion

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Cooper Tire & Rubber Co. is giving Omhaha Steaks gift certificates to consumers who buy a set of Cooper Zeon 2XS, XST or ZPT tires starting today through Nov. 30.

"This partnership fits well with our marketing strategy," says Laura Goetz, Cooper marketing manager. "Not only does it help our dealers maximize their advertising efforts, it also creates enthusiasm with consumers."

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