SEMA schedules wheel and tire specialist exam for November

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The second Specialty Equipment Market Association (SEMA) Custom Wheel & Tire Specialist Exam will be held on Tuesday, Nov. 9. The test will begin at 7 p.m. at more than 700 locations around the nation and in Canada.

Registration for the test closes Wednesday, Sept. 22.

The Custom Wheel & Tire Specialist Exam is the fifth in a series of installer certification exams offered by SEMA. It is designed to measure real-world knowledge and skills of the wheel and tire professionals who sell and install custom applications on passenger cars and light-duty trucks.

The test was administered for the first time in May 2004 to more than 250 candidates.

SEMA worked with the National Institute for Automotive Service Excellence (ASE) to develop its newest test. The test was formulated by a cross-section of industry experts working under the guidance of an ASE team.

The subject-matter experts included tire and wheel manufacturers, equipment suppliers, wheel and tire dealers and installers, educators, and industry groups such as the Tire Industry Association.

"Certification helps to heighten consumer confidence and trust, and build a better, more prosperous business," says Ellen McKoy, SEMA senior director of dealer relations.

"The SEMA custom wheel and tire certification exam is an important initiative. The industry has been very supportive in terms of helping SEMA to develop the program as well as in recognizing its value and relevance in today’s marketplace."

To earn SEMA’s Custom Wheel & Tire Specialist designation, a candidate must have at least two years of hands-on experience in the specialty, as well as pass the written exam. The SEMA credential is valid for five years.

Certified specialists receive a certificate suitable for framing, a wallet card and sleeve insignia.

The SEMA certification program is a voluntary process, open to principals and employees of both SEMA-member and non-member companies.

A non-refundable registration fee plus

a test fee are required upon registration. SEMA members receive substantial discounts on the fees involved.

To request a Fall 2004 SEMA Registration Booklet & Test Preparation Guide, including details on registration and test fees, contact SEMA at (909) 396-0289, ext. 158, or visit

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