Bridgestone/Firestone North American Tire LLC (BFNT) has planned a "heavy media schedule in North America to support the Firestone brand," Bridgestone/Firestone officials told dealers this week in Phoenix, Ariz.
Commercials featuring BFNT's classic "Wherever wheels are rolling" jingle are now airing nationwide.
The jingle was first used by Firestone Tire & Rubber Co. in 1964 and was last updated in 1988.
BFNT says it has quadrupled its advertising budget for the year.
