More than 100 dealers recently attended an incentive trip to Los Cabos, Mexico, sponsored by S&S Tire Inc. of Lexington, Ky.
The dealer meeting rewarded S&S Tire customers for successful participation in four dealer programs: Bridgestone/Firestone's TireStarz, Goodyear Tire & Rubber Co.'s G3 Xpress, Continental Tire North America Inc.'s General Gold and Cooper Tire's Mastercraft Partner Program.
Dealers took tours of Cabos San Lucas and San Jose del Cabo, went marlin fishing, whale watching and more.
This was the fifth trip the company has sponsored for its dealers. The next one is tentatively planned for Puerto Rico in 2005.
"Our customers are the reason for our success," said Paul Swenzel, S&S Tire president and co-founder. "We want to make sure we thank them for what they do for us."
