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Michelin, AutoTire co-sponsor bowling tournament

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AutoTire Car Care Centers is partnering with Michelin North America Inc. to sponsor the first PBA Uniroyal Tire Classic. The bowling tournament began this week at the Woodland Bowl in Indianapolis, Ind.

The tournament also will highlight the Uniroyal team of bowlers, which is competing with other sponsor teams for the $100,000 PBA Tour Team Championship.

"This tournament represents a chance for Uniroyal to highlight its involvement with the PBA and speak directly to our consumers via national television," says Tim Jamison, Uniroyal brand director.

In addition to sponsoring a booth at the tournament, AutoTire Car Care Centers is running a tournament special at all three of its locations.

Anyone buying a set of four new Uniroyal brand tires at the dealership's Indianapolis, Southport or Greenwood stores through May 15 will receive a 10% discount.

More than 64 bowlers are competing for a total purse of $200,000. The finals will be televised live on ESPN, Sunday, March 7, at 12:30 p.m. (ET).

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