Michelin North America Inc. (MNA) plans to add approximately 150 new tires across six lines in 2004, including its flagship Michelin Pilot Sport PS2 ultra-high performance line that will be unveiled later this month.
Other products will range from luxury touring and high performance passenger tires to motorcycle tires, according to MNA officials.
"Our introduction plans are set," says Michelin Brand Director Sheryl Henderson.
In other MNA news, General Motors' Corvette Racing has signed Michelin to be its tire development partner.
