Tire dealership wins small business award

Jan. 23, 2004

TF Tire and Service was named 2003 Small Business of the Year for Tulare, Calif., by the Tulare Chamber of Commerce.

TF Tire and Service survived a devastating fire in 1981 that wiped out much of the company's downtown Tulare operations. But since then the company has rebuilt and added a commercial truck service center and another branch location, according to the Tulare Advance-Register.

The company is headed by President Lionel Pires, Vice President Vicki Pires and Director of Marketing and Logistics Kevin Pires. The Tulare location employs about 30 people.

TF Tire and Service also employs 60 more people in six other outlets. It is also the majority shareholder in Tire World Car Care Centers Inc. with retail and commercial tire centers in Merced and Los Banos, Calif.