The Goodyear Tire & Rubber Co. has formed a new on-highway truck service network, Uni-Maxx Truck Care. Wingfoot Commercial Tire Systems LLC, a Goodyear subsidiary, and Boss Truck Shops Inc., a subsidiary of Bosselman Inc., are the network’s first two members, participating through their on-highway Wingfoot Truck Care Centers and Boss Shops locations.
“Goodyear launched the network because many of our customers have requested a nationwide network of on-highway commercial truck service locations that offers consistent products and services,” says Clint Schrock, director of on-highway operations for Goodyear. “Uni-Maxx Truck Care will bring facilities like Wingfoot Truck Care Centers and Bosselman Boss Truck Shops together into one network that provides the trucking industry with high-quality preventive maintenance, plus tire-related, light mechanical and emergency roadside service.”
The network will not be limited to Wingfoot or Boss, and Schrock said that the company will recruit its independent dealers to join.
“I’m sure that if it was something made available to us we would see it as an opportunity and I would think that would be good for our business,” says Charles Wilson, CEO of T&W Tire, a Goodyear commercial tire dealer in Oklahoma City, Okla. “We go pretty much 100% with all of their programs. We’re basically the biggest dealer they have of any size in Oklahoma. They support us very well and we try to support them in all of their programs.”
Schrock says that because Uni-Maxx is an on-highway network, access to major roads is required. Most locations will be at or near travel plazas. Locations will offer preventive maintenance and light mechanical repairs, which are not typically offered by traditional tire dealers.
“Goodyear will add network participants using criteria such as the ability of the potential participant to consistently offer the network’s products and services, and meet the network’s appearance and housekeeping standards,” Schrock explains.
The current Uni-Maxx Truck Care network operates 71 on-highway commercial truck maintenance facilities positioned to provide service to the trucking industry. Many of the network’s shops are located at Pilot Travel Centers and Flying J Travel Plazas.
Members of the Uni-Maxx Truck Care network will provide consistent products and services, a nationwide warranty and 24/7 roadside assistance.
Rewards program: MAXXCARE
MAXXCARE is a card-based loyalty program that rewards drivers for purchases at participating Wingfoot (currently, only Wingfoot Truck Care Centers) and Boss Shop locations.
The program rewards three points per dollar spent on preventive maintenance services, and one point per dollar for other repairs at participating locations. Points can be redeemed for eligible products and service purchases at all participating locations.
To sign up for MAXXCARE, drivers can pick up a card at any participating Wingfoot or Boss Shop location, where a sales associate can assist in card registration, or visit www.maxx-care.net to sign up online.
“We sincerely appreciate our customers and are honored that more drivers are asking us to maintain their trucks, so rewarding them for their loyalty was an easy decision,” said Phillip Kane, Wingfoot’s president and COO.
