New TV commercials from Goodyear Tire & Rubber Co. promote the tiremaker's automotive belt products by playing up its association with NASCAR racing.
Goodyear's Gatorback Poly-V belts are used by several top NASCAR drivers and are available to the public at authorized auto parts stores, according to Goodyear officials.
TV spots are slated to appear on key NASCAR cable shows during the upcoming race season while print ads will run in various NASCAR publications.
The campaign was created by Akron, Ohio-based ad agency Malone Advertising.
