Retail

Goodyear hires Sherman to lead Global Marketing Services

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The Goodyear Tire & Rubber Co. hired Jeanne B. Sherman as director of global marketing services.

Sherman, 44, has more than 20 years experience in sales, marketing strategy, brand management, global advertising and product promotion for Pfizer Pharmaceuticals, Frito Lay Inc., Campbell Soup Co., Brach's Candy, Wilson Sporting Goods and Kraft/General Foods.

She was most recently director of global advertising, women's marketing and new ventures for for Payless Shoesource.

She will report to Cathryn Fischer, Goodyear's vice president and chief marketing officer.

"Jeanne brings a wealth of sales and marketing experience in support of several leading brands including Wilson golf balls, Prego sauces, Franco-American pasta, Cheetos snacks and Kraft foods," says Fischer. "I look forward to her contributions as we make the transition to a more market-driven organization."

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