Pirelli Scorpion gets around at Ford

Order Reprints

The latest high-end versions of America's best-selling

truck, the Ford F-150, are launching with Pirelli Scorpion tires as original equipment.

The new Ford F-150 Harley-Davidson features 22-inch Scorpion Zero Asimmetrico tires in size P275/45R22.

In addition, the Scorpion ATR, in size P275/55R20, will be fitted on the Ford FX4, Lariat, and King Ranch models. The ATR features both on- and off-road handling characteristics and will be available with either raised black or raised white lettering.

The new Scorpion ATR is available in five sizes, although a full range of sizes will be launched by Pirelli Tire North America Inc. in early 2006.

Related Articles

Selling High-End Products in a Down Market: Butler Caters to Big 'Wants'

A Young, 'On the Rise' Tire Dealer Shatters Stereotypes

How Chip Wood Built Tire Discounters’ Management Team

You must login or register in order to post a comment.