Fred Heigold has been named vice president of business operations and integration for Goodyear Tire & Rubber Co.'s North American consumer tire business unit.
In this new position, Heigold will be responsible for integrating and coordinating Goodyear's North American business operations to accelerate innovation, remove non-value added cost and improve cash management.
Most recently, Heigold served as CEO of Phogenix Imaging, a joint venture of Eastman Kodak and Hewlett Packard. He began his career with Eastman Kodak in 1971, and served in various research and development, manufacturing and general management positions, including several international assignments.
Heigold will report to Larry Mason, president of consumer tires for Goodyear North American Tire.
