Wilks Tire wins retailing award

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Wilks Tire & Battery Services Inc. of Albertville, Ala., has won a silver award in the "Alabama Retailer of the Year" contest.

Award criteria included the use of new technology by candidates within the past 12 months. Wilks recently integrated ASA Tire Systems' Analytix software into its computer system.

"We are proud that our business intelligence module, Analytix, helps Wilks Tire to manage their growing business and helped them achieve such an honor in their state," says ASA President Wayne Croswell.

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