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Kumho sponsors X Games again

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Kumho Tire U.S.A. Inc. is sponsoring this week's X Games for the second year in a row.

"We like the X Games because they provide some sizzle and help position Kumho as a performance-oriented company," says Kumho Brand Director Rick Brennan.

Kumho's sponsorship of the X Games gives it extensive exposure on TV and other media, according to Kumho officials.

Kumho dealers and employees are attending the X Games, which run through Aug. 7.

X Games events include competitive skateboarding, in-line skating, stunt bicyling and others.

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