Kumho Tire U.S.A. Inc. is sponsoring this week's X Games for the second year in a row.
"We like the X Games because they provide some sizzle and help position Kumho as a performance-oriented company," says Kumho Brand Director Rick Brennan.
Kumho's sponsorship of the X Games gives it extensive exposure on TV and other media, according to Kumho officials.
Kumho dealers and employees are attending the X Games, which run through Aug. 7.
X Games events include competitive skateboarding, in-line skating, stunt bicyling and others.
