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Pirelli launches Team X drift team

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Pirelli Tire North America Inc.'s (PTNA) new racing venture, Team X, will make its debut at this weekend's Formula Drift championship in Chicago, Ill.

"Team X is a new racing venture formed by Pirelli urban marketing consultant Dele Atanda to promote African-American participation in motorsports and to facilitate innovative relationships between the motorsports and entertainment industries," say PTNA officials.

Team X includes veteran racing instructor Troy Brakohiapa and professional fashion model Tyson Beckford.

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