Pirelli launches Team X drift team

Order Reprints

Pirelli Tire North America Inc.'s (PTNA) new racing venture, Team X, will make its debut at this weekend's Formula Drift championship in Chicago, Ill.

"Team X is a new racing venture formed by Pirelli urban marketing consultant Dele Atanda to promote African-American participation in motorsports and to facilitate innovative relationships between the motorsports and entertainment industries," say PTNA officials.

Team X includes veteran racing instructor Troy Brakohiapa and professional fashion model Tyson Beckford.

Related Articles

Team Falken launches expanded drifting program

Team Falken and Formula Drift debut in Miami

Nitto announces Formula Drift team sponsorships

You must login or register in order to post a comment.