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BFNT back in Times Square

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Bridgestone Firestone North American Tire LLC (BFNT) is showcasing its top brands via a billboard in New York City's Times Square.

"Placement in Times Square enhances the visibility and consumer interest in the Bridgestone and Firestone brands," say BFNT officials.

Bridgestone is featured on one side of the billboard, while Firestone is featured on the other side.

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