Goodyear Assurance TripleTred receives another honor

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Goodyear Tire & Rubber Co.'s Assurance TripleTred tire was recently recognized as "one of the most innovative ideas of the year" from R&D Magazine.

The magazine's staff selected the Goodyear Assurance tire as recipient of an "R&D 100 Award," an award program the Chicago Tribune has referred to as "the Oscars of Invention."

Anti-lock brakes, ATMs, the liquid crystal display, FAX machines and HDTV are among the former R&D 100 Award winners.

Goodyear's Assurance TripleTred was the only tire included in the new group of 100 products, and the first tire honored in the contest in 35 years. The award acknowledges the research and design work by Goodyear and Sandia National Labs in the development of the Assurance tire.

The 43rd annual awards summary will appear in the magazine's September issue, with an awards presentation scheduled for October in Chicago. R&D Magazine focuses on editorial content that delivers details on emerging technologies, trends, technical analysis, case studies and essential product information.

The Assurance Tripletred is one of Goodyear's most-awarded products ever. It also has received a Business Week Industrial Design Excellence Award and recent recognition from Popular Science and Popular Mechanics magazines.

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