Goodyear Tire & Rubber Co.'s Assurance TripleTred all-season tire won a Silver IDEA in the 2005 Industrial Design Excellence Awards.
The competition, co-sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek magazine, evaluates designs for five areas of excellence: innovation, aesthetics, user benefits, business impact and ecological responsibility. Products from companies such as Apple, Nike, BMW and Microsoft were awarded IDEAs in the competition.
Goodyear's Assurance featuring TripleTred Technology was the only tire honored.
The Industrial Design Excellence Awards (IDEA) are dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and the economy.
