Cooper launches interactive tour
Cooper Tire & Rubber Co.'s 2005 Cooper Tire Mobile Tour will hit the road next weekend.
The tour includes racing simulators and Web kiosks. It's designed to highlight Cooper's ultra-high performance Zeon line.
"Through venues like Hot Import Nights, Formula Drift events and Funkmaster Flex Custom Car & Bike Shows, we'll have the opportunity to engage customers one-on-one, increase awareness and build consumer loyalty," says David Craig, Cooper's director of North American advertising.
The tour will end this December.