Retail

Cooper launches interactive tour

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Cooper Tire & Rubber Co.'s 2005 Cooper Tire Mobile Tour will hit the road next weekend.

The tour includes racing simulators and Web kiosks. It's designed to highlight Cooper's ultra-high performance Zeon line.

"Through venues like Hot Import Nights, Formula Drift events and Funkmaster Flex Custom Car & Bike Shows, we'll have the opportunity to engage customers one-on-one, increase awareness and build consumer loyalty," says David Craig, Cooper's director of North American advertising.

The tour will end this December.

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