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'Be Tire Smart' campaign wins PR award

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The Rubber Manufacturers Association's 2004 "Be Tire Smart" program recently was awarded the Silver Anvil Award of Excellence by the Public Relations Society of America.

The Be Tire Smart program, part of the association's National Tire Safety Week effort in the category of "Events/Observances 7 or Less Days; Associations/Nonprofit Organizations," is the second such award the Rubber Manufacturers Association (RMA) has received in the last four years. The RMA won its first Silver Anvil for its innaugural National Tire Safety Week campaign in 2002.

The Silver Anvil, established by the Public Relations Society of America in 1946 to symbolize the forging of public opinion, is awarded annually to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.

In March 2005, more than 120 senior practitioners came to New York City to judge the 666 programs submitted in 58 categories and subcategories. Judges represent the entire public relations industry, including corporations, agencies, nonprofit organizations and government entities.

For more information about the Silver Anvil, please visit the Public Relations Society of America Web site at http://www.prsa.org/.

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