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ALLDATA names new vice president of marketing

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ALLDATA has promoted Debra Scherber to vice president of marketing.

"Debra has worked diligently to form a cohesive and focused marketing team," said Jeffery Lagges, ALLDATA general manager. "She has introduced processes that have enabled ALLDATA to better identify and serve the needs of our markets, and methods for improving our customers' product experience."

In her new role, Scherber will oversee ALLDATA's Marketing operations, including product planning, market research, marketing communications and business development.

ALLDATA, an AutoZone company, provides automotive repair information and solutions to more than 35,000 shops in the professional automotive service industry across North America.

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