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Briggs & Sons Tire wins ad award

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Fayetteville, N.C.-based Briggs & Sons Tire has won an ADDY Award for its TV commercials.

The spots feature "alternate scenarios for benefits provided by the tire dealer," say Briggs officials.

ADDY competitions are held annually by local, regional and national chapters of the American Advertising Federation.

Briggs & Sons Tire has 11 locations throughout North Carolina.

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