Toyo Tire (U.S.A.) Corp. has promoted Travis Roffler to senior director of marketing.
Roffler has previously served as the company's director of marketing and national director of sales. He is credited with strengthening the presence of Toyo's Open Country M/T tire for light trucks and SUVs.
In addition to the product's strong association with the United Rock Crawling Association (UROC), Toyo recently developed front-line sponsorships with both SCORE-International and Championship Off-Road Racing (CORR).
