Tenneco Automotive Inc. expects its Expert Plus membership enrollment to top the 20,000 mark this year.
Tenneco also hopes to make more inroads with tire dealerships through the program.
"They are an integral part of our business," a Tenneco spokesperson said this morning during a press conference.
This year's Expert Plus program includes new member benefits like "a significantly enhanced rewards package featuring higher redemption points for qualifying sales of Tenneco products."
Tenneco gave out more than $800,000 in rewards last year.
The theme of the 2005 program is "In the Driver's Seat."
