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New Michelin Web site compares tire brands

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Michelin North America (MNA) Inc.'s new Tire Advisor Web site lets browsers compare Michelin, BFGoodrich and Uniroyal brand tires with other tiremakers' brands.

The site, www.tireadvisor.com, bases its recommendations on "industry standard testing methodology developed with independent consulting firms and tire industry experts," say MNA officials.

Areas examined include tread wear, handling, wet traction, noise and other attributes.

MNA says comparisons were performed by independent testing firms.

Brands the site evauluates include Bridgestone, Firestone, Goodyear, Cooper, Pirelli, Yokohama and others.

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