Retail

BFNT sets "Drive & Learn" schedule

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Bridgestone Firestone North American Tire LLC (BFNT) has scheduled 24 "Drive & Learn" events for 2005.

The events started earlier this week and run through early October.

Cities on the tour will include New Orleans, La.; Miami, Fla.; Los Angeles, Calif.; New York, N.Y.; Chicago, Ill.; Cleveland, Ohio; Boston, Mass., Detroit, Mich.; and other towns, including several Canadian cities.

"It's a win-win situation for everyone," says Phil Pacsi, executive director, North American Consumer Brand Marketing, BFNT.

"Retailers receive hands-on training from professional drivers and take the information they learn directly back to consumers."

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