Kumho Tire U.S.A. Inc. and the National Basketball Association's Miami Heat launched an interactive "fan zone" at the American Airlines Arena in Miami on Dec. 28 before the Heat hosted the New York Knicks.
The Kumho Fan Zone is located on the 300 Level in a newly renovated area outside of Section 304. It features a gaming wall with four 60-inch Sony HDTVs and the latest Sony Playstation 3 console featuring the new game, NBA 2K11.
“The Kumho Fan Zone is an area designed specifically to engage Heat fans of all ages, and we hope it will become a signature area and activity for our fans in Uptown,” says Eric Woolworth, president of the Heat Group’s business operations.
"Partnering with the Heat allows Kumho to tap into this enthusiasm and excitement for the team, and drive that passion for Kumho’s brand as well,” says J.B. Kim, Kumho's CEO and president.
Heat fans also will get to enjoy the giveaways and contests that will be hosted in the Kumho Fan Zone. The Miami Heat dancers and Burnie, the Heat mascot, will make regular appearances to interact with fans.
Kumho is an official sponsor of the Miami Heat (see "Marquee game doesn't live up to the eggnog for Kumho").
For more information about the company and its products, visit www.kumhotireusa.com.
