To be successful, sports marketing requires money, time, effort and a little luck. Kumho Tire U.S.A. Inc. didn't receive any luck for Christmas this year.
Kumho sponsors both the Los Angeles Lakers and Miami Heat, two of the premier teams in the National Basketball Association. The teams played against one another on Christmas Day in a nationally televised game.
However, the television cameras didn't give the company a lot of love. Neither did the announcers.
To find out what happened, check out Modern Tire Dealer Editor Bob Ulrich's day-after-Christmas blog, "Maquee game doesn't live up to the eggnog for Kumho."
Did you watch the game? Did you see something Ulrich missed? (Maybe he was too busy booing LeBron James everytime he touched the ball -- he's a Cleveland Cavalier fan).
Let us know what you think by leaving a comment!
