Marangoni expands business in the Middle East
Marangoni Retreading Systems is increasing its operations in the Middle East as part of a strategy to extend its RINGtread sales into countries with strong market growth and cost competitiveness, the company says.
”These are countries that are geographically small yet wealthy due to their oil reserves, and where governments are trying to diversify the economy away from petroleum by developing other sectors, such as transport.”
In recent months, Marangoni Retreading Systems has signed new partnership agreements with several large Middle Eastern retreaders, including Al Zahem Industries in Kuwait.
“Through this contract, Marangoni Retreading Systems has been able to enter the Kuwaiti market and will be backed by the significant experience and skills acquired by the country’s sole retreader,” the company states.
“Kuwait, with its modern road network and long transport corridor connecting Iraq in the north to Saudi Arabia in the south, is considered a hub for all transport into Gulf countries. With 150,000 units sold, both new and retreads, the country is currently seeing a strong shift to radial tires in the latest sizes.”
Haifa Abdulla Al-Zahem, general manager of Al Zahem Industries, says, “The tests conducted have shown how RINGtread guarantees the same or even higher mileage than the original tread, reducing the cost per kilometer, decreasing vibrations, giving greater balance, better heat disposal and with an identical appearance to the original tire; moreover, with shearographic inspection we can now detect and identify any problems in the casing.”