Retail Service

Why retailers should visit Diamond Bar in 2011

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The inaugural Wheel and Tire Council (WTC) Conference and Product Showcase will be held Feb. 9, 2011, at Specialty Equipment Market Association (SEMA) headquarters in Diamond Bar, Calif.

The event boasts three educational and training panels covering topics such as:

* profit building,

* training for retail tire installers, and

* industry trends.

The discussions will focus on techniques and practices to help wheel and tire businesses increase sales and drive traffic.

The conference also features a Product Showcase that allows manufacturers to exhibit new products "and receive valuable feedback prior to hitting the market," says SEMA.

The day's festivities will be anchored by the WTC Long-Range Planning meeting, a critical council initiative that sets the agenda for the group's activities in the coming year. The WTC invites wheel and tire pros to get involved and participate in this meeting by offering concerns, feedback and suggestions for the direction of the industry segment.

For additional information on the WTC Conference and Product Showcase, visit www.sema.org/learnandshow.

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