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Vredestein goes styling with Lumma Design

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Vredestein goes styling with Lumma Design

A new cooperation between Vredestein Banden B.V. and Lumma Design will add to the tire manufacturer's "Premium Styling by Vredestein" concept, according to its product manager.

"In Lumma, we now have a strong partner in the field of premium styling," says Michiel Kramer. "Lumma Design combines development and craftsmanship. Their approach makes every vehicle that carries the name Lumma a unique display of design and individuality.

Vredestein defines its Premium Styling concept as "ultra-high performance tires aimed at the high end of the exclusive car market -- a special niche market for owners of luxury (and) sporty cars keen to drive their vehicles of choice using stylish tyres and rims, all year round."

As part of the concept, Vredestein supplies tire sizes which can be mounted on exclusive car makes such as Aston Martin, BMW, Jaguar, Land Rover, Mercedes-Benz and Porsche. Vredestein supplies the Ultrac Sessanta and Ultrac Cento summer tires and the Wintrac xtreme winter tire for premium car stylists "as well as private clients seeking to retrofit their exclusive cars with other tires and rims with a view to stepping up performance and enhancing looks even further."

All three tire lines feature treads and sidewall designs by Italian design firm Giugiaro Design.

Kramer says the company will be joining forces with Lumma at salons, and working together in press-related activities and advertising efforts.

"Vredestein will be marketed and promoted as Lumma’s strategic tyre partner of choice,“ he adds.

In January, Vredestein announced a collaboration with Europe-based car tuning firm Carlsson (see "Vredestein teams up with car tuning firm").

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