Federal Corp. has launched its new Federal Motorsports Web site: www.federalmotorsports.com. The Web site has been designed from the user’s viewpoint.
Using a combination of flash animation and bold graphics, Federal has provided both professional motorsports drivers and teams with a powerful digital presence. The site features the following:
* in-depth product information;
* updated streaming news and press releases on the homepage;
* archived videos with real-time post during the season;
* a gallery of photos taken at events;
* a forum that will allow motorsports enthusiasts to interact directly with each other, and more.
The company’s brand portfolio also is showcased on the site. It includes a broad array of product offerings manufactured and distributed by the Federal Motorsports Division of Federal Tire.
"We want the brand name to help tell potential buyers that Federal Motorsports is a line of tires that offers style and performance with a great value," says Federal Motorsports.
"More importantly, we are in hope that Federal’s support of the new motorsports line through the Web site (and) point-of-sale materials will further assist tire retailers compete in this adrenaline rush and fast-growing vehicle modification businesses.”
The Web site was designed to be viewed in multiple languages "to reflect Federal’s international growing presence throughout the world."
