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Federal supports motorsports with Web site

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Federal Corp. has launched its new Federal Motorsports Web site: The Web site has been designed from the user’s viewpoint.

Using a combination of flash animation and bold graphics, Federal has provided both professional motorsports drivers and teams with a powerful digital presence. The site features the following:

* in-depth product information;

* updated streaming news and press releases on the homepage;

* archived videos with real-time post during the season;

* a gallery of photos taken at events;

* a forum that will allow motorsports enthusiasts to interact directly with each other, and more.

The company’s brand portfolio also is showcased on the site. It includes a broad array of product offerings manufactured and distributed by the Federal Motorsports Division of Federal Tire.

"We want the brand name to help tell potential buyers that Federal Motorsports is a line of tires that offers style and performance with a great value," says Federal Motorsports.

"More importantly, we are in hope that Federal’s support of the new motorsports line through the Web site (and) point-of-sale materials will further assist tire retailers compete in this adrenaline rush and fast-growing vehicle modification businesses.”

The Web site was designed to be viewed in multiple languages "to reflect Federal’s international growing presence throughout the world."

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