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DSP and MTD: Industry leaders join forces

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DSP and MTD: Industry leaders join forces

Dealer Strategic Planning Inc. (DSP) and Modern Tire Dealer have formed a strategic alliance to better serve the tire industry by sharing resources.

DSP invites non-competing independent tire store owners to join together in 20 Groups to improve bottom line profits through idea sharing, financial benchmarking and best practices. Co-owners Norm Gaither and Stu Zurcher believe the alliance with Modern Tire Dealer will help deliver DSP's message to potential members.

"As the only 20 Group focused on the tire industry, our members significantly outperform the industry," says Zurcher. "Too many dealers leave profits on the table, and we aim to change that when they join a 20 group.”

MTD Publisher Greg Smith says DSP has a proven record of success.

"We have been impressed by DSP’s ability to help dealers uncover potential profits and increase financial stability in a tough economic environment. We are looking forward to collaborating on future articles and sharing their secrets in our magazine for the benefit of our readers.”

Together, DSP and MTD plan to reach out to interested tire store owners by sponsoring Gaither’s highly acclaimed financial workshop, “Improving Bottom Line Profit.”  Details for this “by invitation only” event will be announced in early 2011 (interested dealers should contact DSP for more information).

One independent dealer who has attended this workshop said, “The Gaither program works! In six weeks, from the first time I attended this seminar, two stores went from a loss and the third store from a modest profit to more than 10% in net profit.”

DSP runs four 20 Groups, and is forming more. Any tire dealer interested in sharing best practices, benchmarking and improving profitability can find more information on the DSP Web site:

For additional information, contact Pat Brown, vice president of marketing, at (419) 420-5915 or; or Paul Chizeck, vice president of operations, at (910) 409-7293 or

Modern Tire Dealer has a singular editorial goal: to help independent tire dealers run their businesses more profitably. Founded in 1919, the industry-leading publication is now part of several different media options that can be used to reach tire dealers.

MTD regularly features articles that provide in-depth information about market segments, financial advice and business information. With an active Web site,, and a variety of highly targeted e-newsletters, Modern Tire Dealer has become instrumental in bringing buyers and sellers together.

For more information about the new strategic alliance, contact Greg Smith at (330) 899-2200, ext. 12, or

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