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Champion Laboratories Inc. has launched four social media sites for its Luber-finer brand of automotive, medium-duty and heavy-duty lines of filtration products.

The company's presence on YouTube, Facebook, Twitter and LinkedIn has been designed "to connect with channel partners, installers and end-users in a cutting-edge way that provides quick access to information about the Luber-finer brand, its filtration products and how they can be used," says the Champion Laboratories.

“There’s no question that the creation of social media networks has changed the way we communicate, not only in our private lives but on a business level as well,” says John Casanova, vice president of marketing and sales. “We are confident that its new social media presence will enhance Luber-finer’s place in the markets it serves."

Luber-finer officially unveiled its new look at the recent Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev. The campaign includes a new logo and tagline ("Built to do more"), and is backed by adverstising, sales support tools, counter mats, point-of-sale displays and electronic tools.

For more information on the complete Luber-finer family of products, please visit

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