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SEMA Show, Day Three: Falken adds to UHP and truck tire lineups

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Falken Tire Corp. debuted two new tires and announced line additions for a third at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas.

The first new tire is the company’s premium performance touring Azenis PT722. It has an asymmetric tread pattern that provides ride comfort and the company’s Rotation Wear Indicators which regularly inform drivers of proper rotation timing to maximize wear performance for better mileage and a long life, the company says.

The Azenis PT722, Falken’s first ultra-high performance, all-season tire, also features a deep tread depth and long lateral groove for anti-hydroplaning and stability in the wet.

“We have targeted the PT722 as an ideal original equipment replacement tire for BMW 6- and 7-Series models; Lexus LS Sedans; and Mercedes CLs, as well as a number of plus-size fitments,” says Andrew Hoit, Falken director of marketing. “We will quickly roll out 44 sizes in diameters ranging from 16- to 20-inch.”

The Azenis UHP line will be available in March of 2011.  

Falken also is offering its WildPeak A/T Large Overall Diameter (LOD) tire in 17 new sizes.

Fresh from rigorous testing in conjunction with Off Road Evolution's JK Experience, a week-long extreme off-road event focused on the Jeep Wrangler JK vehicle, the new Falken WildPeak A/T LOD tires “performed superbly and proved that the tire is ready for the punishment of running off-road, yet equally comfortable in terms of delivering a great ride on smooth surfaces,” the company says.

The Wildpeak A/T additions will be available in January 2011 with 35- and 37-inch applications for 17-, 18- and 20-inch wheel diameters. 

The company’s second new tire is the EcoRun line of radials for trucks and buses with SmartWay low-rolling resistance technology.

“Low-rolling resistance technology is designed to minimize the energy wasted as heat as the tires roll down the highway,” says Nick Fousekis, senior manager of consumer marketing.  “As a result, minimizing energy thus improves fuel efficiency, which became an initial goal of SmartWay.  

“Falken’s corporate engineers developed the EcoRun brand incorporating the eco-friendliness of performance and price into its products,” adds Fousekis. “EcoRun tires will help drivers save money and fuel as the tires work more resourcefully.”  

Falken will start introducing EcoRun sizes in December.

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