Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail Service Suppliers Wholesale Distribution

A secret no longer: Purolator enhances oil filter

Order Reprints

The secret is out a little early: Purolator Filters NA LLC has introduced a new filter media into its Group 7 by Purolator line of oil filters. Microfiber technology was used "to enhance the effectiveness" of the filtering media.

(For background information, click on "Purolator's secret will be out at AAPEX.")

"The re-engineered filter media allows for more compact oil filter housings to be used on existing vehicles, yet at the same time affording increased levels of efficiency and capacity, the two primary measures of an oil filter’s performance," according to Purolator. "In addition, Purolator engineers have been able to consolidate the applications covered by four existing part numbers so they can actually replace seven larger filters."

The Group 7 filters will be marketed first to auto repair shops through warehouse distributors and jobbers.

“Specifically, distributors will be pleased to learn that these filters allow them to cover more applications with fewer SKUs,” says Frank Merrell, senior product manager for Purolator. “This means they can achieve the same coverage with less shelf space since these filters are significantly smaller than the filters they replace.

"Furthermore, they will also be offering their repair shop customers enhanced value and performance. With the added coverage being available through the consolidation, this innovative new line increases the likelihood that the distributor will, indeed, have in stock a filter for a given application.”

The improved Group 7 by Purolator brand initially will be available in the United States and Mexico.

It also will be showcased at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev., during Automotive Aftermarket Industry Week. AAPEX will run from Tuesday, Nov. 2, through Thursday, Nov. 4.

Purolator's AAPEX booth, located at the Sands Convention Center, is #4842.

For more information on the Group 7 by Purolator line, visit www.purolatorautofilters.net.

Related Articles

Purolator debuts synthetic oil filter

Purolator Launches Premium Oil Filter Line

No longer a 'fast follower'

You must login or register in order to post a comment.