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Here comes Santa Claus -- and Snowking

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Here comes Santa Claus -- and Snowking

Techking Tires Ltd. has a new winter tire available for the 2010-2011 winter season in Canada: the Effiplus Snowking.

The tire features a "full silica compound" for low rolling resistance and a "horn groove" design for traction in wet weather and on snowy roads. It has more than 40,000 zigzag sipes.

Snowking also has a unique raised white sidewall design: reindeer pulling Santa Claus and his sleigh.

Initially, the Snowking line will be available to the Canadian, Russian and European markets in R- or T-rated sizes ranging from 195/65R15 through 235/40R18.

Techking's Effiplus winter tire lineup also includes Epluto and Iceking. For more information, visit

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