Purolator's secret will be out at AAPEX

Oct. 20, 2010

The Group 7 automotive filter line from Purolator Filters NA LLC is getting ready to launch a... well, that information is hush-hush.

Purolator's success "has been shaped largely by its engineering expertise and dedication to customer service," according to the company. With that in mind, Purolator is ready to introduce a "first-in-the-industry oil filter innovation that brings improved product and improved profitability to automotive service professionals."

The new "development" for the Group 7 by Purolator brand initially will be available in the United States and Mexico.

It also will be showcased at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev., during Automotive Aftermarket Industry Week. AAPEX will run from Tuesday, Nov. 2, through Thursday, Nov. 4.

Purolator's AAPEX booth, located at the Sands Convention Center, is #4842.

Purolator's line of Group 7 line of oil, air, cabin air and fuel filters are marketed through warehouse distributors (WDs) and jobbers that reach independent repair shop technicians. For more information, visit www.purolatorautofilters.net.